Must A Wannabe Influencer Pal Cease Exploiting Me for Content?

One Side: Beth

At times she films me while I’m eating. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

A close companion of a decade, she, calls herself the “content queen”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates video blogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or photographed while eating. It feels invasive.

She also expects me to film her at inopportune moments. Often I'm in conversation to another person, or we’ll just be hanging out in the street. I feel like our bond has transformed into me being her free crew. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I spend assisting her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but at times it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with another. It feels forced. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being filmed, edited, or posted for an audience. I’m not a prop for her online persona.

The Defence: Marielle

I want Beth to see that the creations we make together can get us a foot in the door.

I love creating videos. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on social platforms who pull off that aesthetic of informal, self-made content creation.

Creating content is my interpretation of engaging with life: noticing the nuances, sharing them with an viewership that values the art behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my method of sharing opportunities, providing her a opportunity to experience behind-the-scenes moments that could help her professional path too. That’s not leverage, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the content we make together can get us: an opening. I understand not all people enjoys being on camera, but often unplanned moments is what makes content authentic. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but companions help each other in minor capacities. I thought recording a short video here or there would be fun for Beth. Creativity flourishes in partnership, and having my friend around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I record our time together.

I cherish Beth’s friendship deeply and don’t want content creation to come between us. I am ready to find middle ground: like asking before filming, and steering clear of shots that might make her uncomfortable.

This is not about power, it’s about expressing my perspective while still respecting hers. Obviously making content is not a replacement for genuine friendship: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and her friend when they are out together?

Nothing is more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She needs to honor Beth’s privacy.
Ankit, 26

She may enjoy producing videos and showing off her life publicly, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the focus in your friendship. Create some real memories, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she's on the job. Each appears confused as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing clear boundaries around what feels acceptable to them and determining if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their bond?

Trevor Cooper
Trevor Cooper

Lena is a Dutch lifestyle blogger and creative writer passionate about storytelling, sustainable fashion, and exploring hidden gems in Europe.